How has this firm been able to combine overall cost leadership and differentiation strategies?

Management Question

Part 1:

Subject: Competitive Strategy

Read a topic from Chapter 5 and Chapter 6 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

1. Research Amazon. How has this firm been able to combine overall cost leadership and differentiation strategies?
2. What were some of the largest mergers and acquisitions over the past two years? What was the rationale for these actions? Do you think they will be successful? Explain.

Part 1 needs to be 500 plus words and APA format (refer Chapter 5 and Chapter 6 from the Competitive Strategy textbook)

Part 2:

Research Paper

Subject: Competitive Strategy

Choose a research topic from the chapter readings or from the list provided by your professor.

1. Structure your paper as follows:
   1. Cover page
   2. Overview describing the importance of the research topic to current business and professional practice in your own words.
   3. Purpose of Research should reflect the potential benefit of the topic to the current business and professional practice and the larger body of research.
   4. Review of the Literature summarized in your own words. Note that this should not be a “copy and paste” of literature content, nor should this section be substantially filled with direct quotes from the article. A literature review is a summary of the major points and findings of each of the selected articles (with appropriate citations). Direct quotations should be used sparingly. Normally, this will be the largest section of your paper (this is not a requirement; just a general observation).
   5. Practical Application of the literature. Describe how your findings from the relevant research literature can shape, inform, and improve current business and professional practice related to your chosen topic.
   6. Conclusion in your own words
   7. References formatted according to APA style requirements

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APA

2153 words

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