Business
Discuss whether the term “corporate entrepreneurship” is an oxymoron.
- Compare and contrast the lean service system found within Southwest Airlines to a full-
service airline such as United Airlines, British Airways, and other large carriers in terms
of cabin service, boarding process, baggage handling, and service encounters.
Recommend ways for the airline carriers to improve their lean operation systems in
terms of speed and quality while reducing waste and costs. Explain your rationale. - Discuss whether the term “corporate entrepreneurship” is an oxymoron. Can
corporations—especially large ones—be innovative? Support your answer with
examples. Use the Internet to find an example of two corporate innovations—one
brought about through autonomous strategic behavior, and one developed through
induced strategic behavior. Which innovation seems to hold the most promise for
commercial success, and why? Be sure to respond to at least one of your classmates’
posts.
Answer preview discuss whether the term “corporate entrepreneurship” is an oxymoron.
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