What business is the company in?
In this first Business News Report, you will:
(1) select a large, well-known American company; any company in the Fortune 500 (https://fortune.com/fortune500/ (Links to an external site.)) will work for this assignment, but I recommend that you choose a company with which you are familiar, for example, a company you know as a customer, or the company where you or a member of your family works.
(2) analyze several recent news stories about your company and answer these questions:
What business is the company in? How does the company make money? pro tip: If you’re not sure, choose a different company; the goal here is to analyze companies whose basic operations are straightforward.
How have the company’s operations been affected by the coronavirus pandemic and/or by the protests and boycotts related to the movement for social justice? pro tip: Support your analysis with specific examples or figures from the news story.
What changes has the company made, or will it make, to respond to the pandemic and/or the movement for social justice? What are the impacts on customers and/or employees?
Provide one additional interesting fact or observation about the company that you learned from your research (this may or may not be related to current events).
(3) comment on at least two of your group-mates’ posts; in your comments, please speculate on what the further impacts and ramifications of the company’s actions might be, e.g. what other companies or groups of people are likely to either benefit or suffer as a result of the actions that the company has taken?
Important!
Each student in your group will select and analyze a different company. You can choose any large, public company, but I recommend that you choose a company with which you are familiar, and with which your group-mates are likely to be familiar.
Brief instructions:
1. Select a large, well-known American company that has been impacted by the coronavirus pandemic and/or by the Black Lives Matter protests
2. Analyze recent news stories about your company and answer these questions:
a. What business is the company in? How does the company make money? pro tip: If you’re not sure, choose a different company; the goal here is to analyze companies whose basic operations are already familiar to us.
b. How have the company’s operations been affected by the coronavirus pandemic and/or by the protests and boycotts related to the movement for social justice? Offer specific examples or figures to support your analysis.
c. What changes is the company making to its operations to respond to the pandemic and/or to the protests? What are the impacts on customers and/or employees?
d. Finally, give us one more additional interesting fact that you’ve learned about the company (not necessarily related to the pandemic or the protests)
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