What have been the keys to FedEx’s success since its inception?
This week, we learned about business unit strategies in Chapter 7. For your Unit 5 Complete assignment, write a narrative essay (minimum 1500 words) in which you address and discuss the questions and statements listed below while conducting online research on FedEx, including both company and non-company sources. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format. You may use your current or former employer in relating to this assignment.
From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.
What have been the keys to FedEx’s success since its inception? Identify the industry and primary competitors for FedEx. Using Porter’s strategy typology, define the competitive strategy employed by FedEx. Provide extensive support.
Is FedEx positioned effectively in its industry? What specific strategic changes would you recommend for the company?
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APA
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