Business Policy and Strategy-assignment

Business Policy and Strategy-assignment

Project Part 1: Project Proposal
There are four parts to the final course project. The first part of the project is the initial proposal, which will be submitted to the instructor for approval. The first part of the project will identify the company of choice that will seek an expansion opportunity to an overseas area of choice. Be sure to identify the country and mode of entry. In addition, provide and introduction and overview of selected company along with an initial analysis of the growth opportunity.

Steps to complete Part 1

Introduction:

Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity.

Identify the following:

Country of choice
Mode of entry
Submission Requirements:

Submit a two-page Word document using 12-pt. font and APA format

Solution Preview

Target Corp is a leading retail company in the United States which deals with selling consumer products directly without the use of intermediaries. Target supplies groceries, fresh meat, and fish, dairy, electronics, cosmetic and beauty products as well as any other household items. The company is doing well but has not been successful in expanding to other regions around the world for successful business operations. If given a chance to suggest an expansion strategy, I would prefer the Kenyan retail industry as it is full of opportunities as it is still growing with a lot of potentials.

(638 words)