Case report

Case report

Read case “Unilever in Brazil”, write report of 3-4 pages answering following questions.

a. Central problem: Define clearly and concisely the basic problem in the situation.

b. Analysis of situation: What tools and concepts from this course can help us in analyzing the case? Include an environmental scan and a SWOT analysis for this company related to the problem of interest.

c. Identify at least 2 alternative strategies: based on the analysis in (b) identify possible alternative strategies to cope with the problem defined in (a)

d. Course of action: recommend a specific course of action.

Solution Preview

Based on the information presented in the case study, the central problem revolves around the marketing strategy which will help the company to gain the low-income consumers as the company’s customers. The marketing strategy which has existed in the North-Eastern area can be classified as poor since it has left room for competitors to prey on the company’s consumers. Unilever products are widely known by the people but are considered quite expensive.

(1,380 words)