Case Study Assignment

Case Study Assignment

Please read:

Best Buy Inc. – Dual Branding in China. Dawar, Niraj; Chandrasekhar, Ramasastry. Case No. 9B09A016. Published 6/26/2009, Revised 5/11/2010. Richard Ivey School of Business, 2006.

Instructions:

-Summary of Case Study- 2 pages.

-Recommendations on how the issue could have been managed differently- 2 pages

Case study assignment should be a total of 4 pages and have at least one reference.

20190806194824best_buy_case_study

Solution Preview

Case Study
Summary
The case study delves into Best Buy, Inc. The corporation is considered to be one of the largest retailer of household electronics in the US. It was founded in 1966 and was audio retailing components for use at home by its customers. In the 1980s, it started to retail in video components.

(1,137 words)