Case Study Delta
Your job is to provide the best possible argument for why you believe your approach is correct. You need to support your position with quality arguments. Be sure in Part 1 that you DO NOT start to develop a detailed new business strategy for the organization. While you may think that they could benefit from a new strategy, your job in this situation is to craft an HR strategy to support the direction that the company has chosen to take. Your focus in Part 1 should be on identifying the strategy, determining if the HR department is supporting the strategy and then identify the strengths and weaknesses of the HR department. If you classify the company as a reactor, you should recommend (briefly) the approach you think the company should take in the future (defender, prospector, analyzer – you can’t develop an HR strategy if there is no real business strategy which is the case with the reactor); but BE BRIEF. Don’t craft a detailed new strategy. Just take a slide to recommend the approach you think the company should take and why. Make sure that you do not try to “fix” the HR problems here – that is for Part 2. DO NOT repeat case information. Your job is to analyze the information – I have read the case and understand the issues that the company is facing. In Part 2, present a SWOT analysis and present your recommended HR strategy that would address the issues raised in the two questions at the end of the case.
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Executive Brief: Delta Airlines
Delta Airlines is the organization in the airline industry that has always appreciated the value of human resources. Its management style has also been different from the other commercial airlines, ideally because unlike the other airlines that were established by war financiers and aces,
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