Cola cola
Comparing what is planned versus what you recommend is an important part of the case analysis.
Comparing what is planned versus what you recommend is an important part of the case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing now as well as what they should do in the next fiscal year.
EXERCISE 5B
Should Coca-Cola Build, Borrow, or Buy in 2020–2021?
Purpose Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strate-gies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2018–2019 and should do in 2020–2021.
Instructions Step
- Go to the Coca-Cola corporate website and click on Press Center. Read through the most recent ten press releases.
- Determine two strategies that Coca-Cola is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.
- Determine two strategies that Coca-Cola is not pursuing. Give some pros and cons of those two strategies in light
of the guidelines presented in this chapter.
Answer preview Comparing what is planned versus what you recommend is an important part of the case analysis.
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