communication 104

please find attached files two online activities. need your help answering those questions

Activity 14_ Persuasion – A Tale of Two Routes.docx

Activity 15_ Ethics and Emotional Appeals.docx

20180417002702activity_14___persuasion___a_tale_of_two_routes (1)

20180417002706activity_15__ethics_and_emotional_appeals (1)

Solution Preview

Activity 13: Marketing Ethics
Instructions: In class, we discussed how ethics are socially constructed. What is “right” and “wrong” to one person may not be to another. We have also examined several marketing appeals advertisers use to persuade consumers to purchase their products. For this activity, you will need to consult units 7 and 13.

First, take a look at this advertisement: https://youtu.be/SfAxUpeVhCg

Based on the video that you just watched please answer the following questions:
What emotional appeal was used in this video?

(636 words)