The study will explore how the crisis influenced Purdue’s communication culture
Subject: Professional Development MBA 525
Deadline:
Format: APA
Number of sources: 2
Number of pages: 3
Spacing: double spaced
Topic: Purdue Pharmaceuticals- Opioid Crisis – Communication plan
Details: Communication plan
Gloria has a topic she wants to introduce/incorporate core values. Communication plan – Gloria Flora
The study will explore how the crisis influenced Purdue’s communication culture. It will also focus on the communication plan that the company applied as part of crisis management. The company maintained its innocence in the crisis and blamed individuals that chose to ignore physicians’ advice and misuse the drug (DeShazo et al., 2018). The company’s communication plan entailed strategic messages that were issued by the senior management team. Most of the communications focused on reinforcing the notion of the company’s commitment to taking care of patients by high-quality medication (Osland et al., 2018).
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APA
979 words