Management Question
Part 1:
Read a topic from Chapter 3 and write a summary of it.
Also, provide a graduate-level response to each of the following questions:
Say you’ve got a friend who is an entrepreneur. She’s making the best software, wine, or whatever, that the world has ever seen. She is certain that everyone will like her new product, so she thinks your idea about segmentation is not necessary. How can you convince her and help her with her business?
Discuss how you might obtain data to segment visitors to your city’s public parks, by day of week and time of day? What would you expect to find?
Part 1 needs to be 500 plus words and APA format (refer to chapter 3 from the Marketing Management textbook)
Part 2:
Why do you think market segmentation is important and what impact could it have on a company? Does a successful company need to segment at all? Identify four different products that represent market segmentation based on demographic, geographic, psychological, and behavioral features and discuss how each product’s advertising reflects this segmentation.
Please answer part 2 from a manager’s point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.
Part 2 needs to be 600 plus words and APA format (refer to chapter 3 from the Marketing Management textbook)
Requirements: Part 1 – 500 + words, Part 2 – 600 + words
Hey there,
Just the instructions from the post.
Subject : Marketing Management (textbook attached)
Part 1 – 500+ words (Use textbook chapter 3 and optional scholarly journal)
Part 2 – 600+ words (Use textbook and at least one scholarly journal)
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APA
1253 words