Competitive Strategy Write-up

Competitive Strategy Write-up

Following main simulation round 3, each team will submit a two to three-page Competitive Strategy Write-up (double-spaced, 12-point Times New Roman font) including a summary of the vision/mission statement, external environment analysis, internal environment analysis, a SWOT analysis, a description about the business-level strategy behind your decision making, an analysis of the consequences of the strategy selection, and a statement of what your team will do in the remaining simulation rounds. This is a team work. One submission per team is required and have the teammates’ name on it.

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Competitive Strategy

            Branded footwear is a company that produces shoes for men and women regardless of their age. Most of the times, people have had to use one type of shoes for various occasions and in different locations. Branded footwear seeks to fill this gap by producing shoes that matches each event and correlates with the weather pattern.

(656 words)