Connecting with Customers through Social Media

Social media has changed the way that companies do business and interact with customers; it has also changed how customers interact with and provide feedback to companies. For this assignment, you need to identify one popular social media website and select a company that utilizes this site on a regular basis to interact with its customers. Then, write a 1-2 page paper that addresses the following:

Review the company’s page on this social media site and explain how they use the site to provide customer service, respond to customer concerns, and highlight customer satisfaction.
Based on your review, provide an example of one situation where the company used the site to address a customer concern or complaint.
Finally, describe some specific ways that you would use social media to enhance customer service and improve communication with customers if you were in charge of customer service for the company.

Solution Preview

Uber in Facebook
Uber Facebook page was founded after launching of Uber in 2012 with aim to reach and help as many people as possible to move towards opportunity every day in nearly 650 cities worldwide. The page is liked by over four million people and anyone is free to post in this page as long as he or she adheres to the terms and conditions.
Facebook is a well crowded social media website that enables the company to pass information, hear and provide feedback to its customers from anywhere at any time.

(683 words)