Consumer Behavior – Sex Roles

Your perception of sex roles in promotional messages!

Some activists object to Axe’s male-focused marketing; they claim that its commercials demean women. On the other hand, Dove’s campaign has been applauded because it promotes a healthy body image for girls. Guess what? Unilever owns both Axe and Dove…are you surprised!?

Is it hypocritical for a big company to sponsor positive messages about women in one of its divisions while it sends a different message in another? Watch the ads on Youtube before you answer the questions!

Use complete sentences, avoid unexplained lists, and avoid slang. Use a professional writing style at all times.

For this assignment, it should have 15 sentences as three paragraphs (minimum).

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Consumer Behavior – Sex Roles

In promotional messages that are used by companies as they market their products, sex roles are clearly visible. An example is how Axe uses male-focused marketing. Due to this some people suggest that the commercials demean women. On the other hand, Dove promotes healthy bodies for girls. However the two brands are owned by the same company, Unilever. The company has a wide range of products that people use in their homes.

(320 words)