Video Case Study: Happiness is a perfect spaghetti sauce

Please watch the video:

https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce “Tipping Point” author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness. What do you think? What are the three things that Howard Moskowitz discovered?
Select a product (or service) and conduct some informal research among your friends and family – what are the different product variations available for this product and what are the characteristics of the consumers that prefer each of these variations.

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