Create a new product that will serve two business (organizational) markets.

Create a new product that will serve two business (organizational) markets.

Target-Market Strategy Instructions

Create a new product that will serve two business (organizational) markets.

Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.

Include an introduction and conclusion that make relevant connections to course objectives.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

20191105193554amptargetmarket_strategy_rubric

Solution Preview

The selection of marketing strategy is a very crucial strategy for any business to be successful, especially for an entrepreneur introducing a new product. A marketing strategy can be described as the process through which you select and describe either one or several target markets that a product or service of a given business organization will use for its business opportunities.

(902 words)