creating a SWOT and a BCG matrix
Perform a SWOT Analysis for Coca-Cola
Purpose The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to discussion among executives and managers. The SWOT Matrix is effective in formulating strategies because it clearly matches a firm’s internal strengths and weaknesses with the firm’s external opportunities and threats to generate feasible strategies that should be considered. This exercise gives you practice in performing SWOT analysis for a large corporation. Instructions
Step 1 Join with two other students in class. Together, develop a SWOT Matrix for Coca-Cola. Follow guidelines provided in the chapter, including notation (for example, S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration. Use the Cohesion Case, your answers to Assurance-of-Learning Exercise 1B on page 38, and the company’s most recent quarterly report as given at the corporate website.
Step 2 Turn in your team-developed SWOT Matrix to your professor for a classwork grade. Note: Feel free to list factors and strategies vertically on a page rather than necessarily fitting everything into a nine-cell array.
EXERCISE 6C Develop a BCG Matrix for Coca-Cola
Purpose Portfolio matrices are widely used by multidivisional organizations to help identify and select strategies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions that need to be divested. This exercise can give you practice in developing a BCG Matrix. Instructions
Step 1 Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, Industry Growth Rate. Down the far left of your page, list Coca-Cola’s divisions/segments as given on pages 30-31. Now turn back to the Cohesion Case and find information to fill in all the cells in your data table from page 31.
Step 2 Based on Coca-Cola’s year-end 2017 segment data given in the Cohesion Case, complete a BCG Matrix for the company.
Step 3 Compare your BCG Matrix to other students’ matrices. Discuss any major differences.
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