Case studies are an important learning strategy in business classes
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Southwest Airlines (pp. 490–491)
What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?
What risks does Southwest Airlines face both from a macro and micro environmental standpoint?
Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its business model?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
Nor limited to these references but please include them. ( Pls put in correctAPA format.)
Hallowell, R. (1996). Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage. Human Resource Management, 35(4), 513–534. https://doi-org.libraryresources.columbiasouthern.edu/10.1002/(SICI)1099-050X(199624)35:4<513::AID-HRM5>3.0.CO;2-Z
Muduli, A., & Kaura, V. (2011). Southwest Airlines Success : A Case Study Analysis. BVIMR Management Edge, 4(2), 115–118.
MOHAMED, K. (2013). Critical Evaluation of the Five Performance Objectives: A Study of South West Airlines, Usa. CLEAR International Journal of Research in Commerce & Management, 4(11), 1–3.
References
DIACONU, L., & MAXIM, A. (2015). The Importance of Organizational Culture for the Success of Usa Low-Cost Airlines. SEA: Practical Application of Science, 3(1), 375–381.
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