Assignment OverviewUnit 2 – Individual Project
OBJECTIVES
To continue building on your Key Assignment, complete the following for your Customer Satisfaction and Product Guarantee Plan.
Part of advertising is also about the appeal and brand promise of a certain image. Knowing what messages match the market is critical in the ad campaign. Check out a magazine that you would not usually buy or read. Find 1 ad in the magazine, and evaluate the following:
What is the ad’s overall promotional message?
Is there a brand promise? Do you believe the promise?
Who do you think the ad is targeting?
Why would a customer buy this product?
Where would the customer use the product?
How does the advertisement appeal to the customer’s image of him- or herself?
Would you buy the product or suggest it to your friends and family?
Explain how the advertising copy appeals to the reader. Where is the call to action to buy?
Do the visual or graphic images correspond to the copy? Why did it capture your attention?
Include any other information that helps with the analysis.
Your evaluation should be at least 800 words. Add a copy of or a link to the advertisement.
Please submit your assignment.
For assistance with your assignment, please use your text, Web resources, and all course materials.
OTHER INFORMATION
Instructions:
Instructions:
Select a magazine that you would not usually buy or read. Find 1 ad in the magazine, and evaluate the following:
Provide an analysis of the ad you selected from a magazine. Provide a Copy or Link of the advertisement within the introduction of the paper
Use an APA paper format. The paper should be at least 800 words
Use references (in-text citations) to support your analysis. At least 1 reference
Use the below subhead titles (bold lettering) and provide a discussion under each title. See below:
Introduction
Provide a copy or the link of the advertisement
Ad’s Overall Promotional Message
What is the Brand Promise?
Do you Believe in the Promise?
Why would a customer buy this product?
How does the advertisement appeal to the customer’s image of him- or herself?
Would you buy the product or suggest it to your friends and family?
Explain how the advertising copy appeals to the reader. Where is the call to action to buy?
Do the visual or graphic images correspond to the copy? Why did it capture your attention?
Conclusion
References
Image preview for” what is the ad’s overall promotional message?”
APA
1033 words