The proposal should begin with a brief explanation of each separate technique

Online Customer Relationship Management (Unit 5 Individual Project)

Question

Assignment Details: PowerPoint Assignment (8 slides (not including title or reference) with 200 words of speaker notes per slide (See direction from instructor)

The proposal should begin with a brief explanation of each separate technique (1–2 slides).
Present your evaluation of 3–4 of the technique’s strategic contributions to the business’s
market leadership for MedEd/CHC (3–4 slides).

The specific techniques that you should evaluate in your plan include the following:

Personalized customer interaction
Customer relationship management (CRM)
Customer experience management (CEM)
Interactive relationship marketing
Mass customization
Customization
Conclude with a proposed plan integrating at least 3–4 of the strategic techniques to achieve the business’s
CRM and relationship marketing objectives for MedEd/CHC
(4–5 slides).
Use the presentation’s Notes section to describe concept applications in detail.
For more information on creating PowerPoint presentations, please visit the Microsoft Office Applications Lab.

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The proposal should begin with a brief explanation of each separate technique

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