Now that the product and promotional decisions have been made for the new product

Creating the Marketing Mix  (Unit 4 Individual Project)

Subject: MKTG630-2102B-02 – Applied Managerial Marketing

Topic: Creating the Marketing Mix (Unit 4 Individual Project)
Details: 2-3 page memo (not including cover page and reference page. (double spaced with Times Roman Font 12pt). If you need any more information, please let me know.

Assignment Details:

Assignment Description

Key Assignment Draft

Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 23-page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say, I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers.
You are ready for Michelle’s request and begin drafting the memo to her that same day.

MKTG630 UNIT 4 INDIVIDUAL PROJECT FORMAT

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Now that the product and promotional decisions have been made for the new product

APA

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