Define business-level strategy
Define business-level strategy and discuss the relationship between customers and business-level strategies in terms of who, what, and how.
300 words with APA references
Introduction
A business-level strategy is a tool through which an organization focuses its focal competencies on meeting customer needs in order to achieve better-than-average results. These strategies comprise of an action pack of what needs to be done to enhance value addition and meet customer expectations. It is through the organization’s core competencies that it gains a competitive advantage in a particular product, service or market. The company’s performance and position in the entire industry is the main factor that business-level strategy focuses on, with customers as the foundation of the strategies.
(350 words)