Deliverable Length
Primary Discussion Response is due by Friday (11:59:59pm Central), Peer Responses are due by Tuesday (11:59:59pm Central).
Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
The Southwest regional manager is having trouble preparing a bid for a lucrative government contract to supply blenders to the military dining facilities in Fort Hood, Texas. Specifically, he has asked for your assistance as he determines his approach to pricing.
Complete the following:
- Define and describe cost-based pricing.
- Define and describe market-based pricing.
In addition, the government contract officer mentioned the requirement to present a fair and reasonable price to be considered for the contract. Identify the guideline or regulation that governs acquisition and contracting, and describe the concept of fair and reasonable price in government contracts.
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
- What did you learn from your classmate’s posting?
- What additional questions do you have after reading the posting?
- What clarification do you need regarding the posting?
- What differences or similarities do you see between your posting and other classmates’ postings?
For assistance with your assignment, please use your text, Web resources, and all course materials.
Solution Preview
Discussion Response
The case study refers to a scenario where the regional manager at Southwest is having trouble preparing a bid for a lucrative government contract for the supply of military dining facilities. The trouble that he has come across is what pricing method to use when making the bid for the contract. When firms need to make bids for tenders for the supply of products or services, they must consider some of the major pricing methods and techniques that are applicable within the market or industry. The pricing method determines the price that the firm will quote to the government or other institution that requires the products or services. Particularly, there are two major pricing methods that are used by institutions.
(583 words)