Developing Persuasive Business Messages
For this assignment:
- Describe an effective strategy for developing persuasive business messages, and identify the three most common categories of persuasive business messages.
- Describe an effective strategy for developing marketing and sales messages and explain how to modify your approach when writing promotional messages for social media.
- Your paper report will be in a word document and be approximately 3-4 pages in length(excluding the cover page and references page), Time New Roman font 12, and utilize 1-3 professional sources in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, punctuation, and preferably according to the APA Style. (No pdf file)
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Business Marketing
Development of Persuasive Business Messages
The success of any business is highly dependent on the ability to encourage customers to accept new products, act on new recommendations or change their old habits. For this reason, there is a need for persuasive business messages to elicit preferred customer response. An effective persuasion strategy utilizes four critical steps. The first step involves the framing of one’s argument. Under this step, the AIDA (Attention-Interest-Desire-Action) model is used to organize the message.
AIDA entails crafting the message in such a way that it gathers the attention of the customer, build’s interest, creates desire and calls for action as well.
(1,047 words)