Discussion 12.1: Running a Record Label

David Macias and Chris Wrenn are both successful record label owners with a vastly different approach to their business. For this week’s first discussion, share your thoughts on the following questions:

What different characteristics does each one leverage well to drive their respective businesses?
What similarities do they share?
Which of these two approaches do you most align with, or is there a happy medium that you would take?

Solution Preview

Running a Record Label

Chris Wrenn and David Macias are successful record label owners. Macias owns Thirty Tigers in Nashville whereas Wrenn owns Bridge 9 Records. Both record labels have experienced significant success in the recent past through the caliber of artists that they have signed to worked with. The two use different strategies to leverage and drive their businesses to success. Some of these strategies are similar whereas others are different.

(314 words)