Discussion
EXERCISE 2B
Develop an Improved Coca-Cola Mission Statement
Purpose Coca-Cola’s mission statement is given on the corporate website at http://www.coca-colacompany.com/ our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission state-ment and to develop a new and improved statement for the company.
Instructions
Step 1 Refer to the Cohesion Case (p. 29 on vision/mission). Go to the Coca-Cola website. Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop.
Step 2 Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter.
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