Discussion
Question A:
What strategy would you recommend for a small-sized company entering a highly segmented market, each segment with a complex set of needs and spending power?
Question B:
Imagine that you are the manager of a housekeeping service. Specifically describe how you would use the concepts of (1) scope of the firm, (2) horizontal integration, and (3) vertical integration to build and achieve a competitive advantage over rival housekeeping services.
Answer Preview
APA Format, 418 words