Discussion

Watch the following videos:

https://www.youtube.com/watch?v=lYX04wiMYmQ&feature=player_embedded

https://www.youtube.com/watch?feature=player_embedded&v=0-4ivPwMDCE

• There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.