Discussion 8.1: Structuring Sales and Marketing

Discussion 8.1: Structuring Sales and Marketing

For this week’s discussion, reflect on what other pros and cons might arise when considering a segmented or integrated sales and marketing team.

In addition, share which option you think could yield the best organizational results and explain why.

Solution Preview

MARKETING STRATEGY
A good marketing chief is the one that knows when to consider segmentation or integration of the sales and marketing team. Segmentation is the major element when an organization wants to mechanize its marketing, (Perreault, Cannon, & McCarthy, 2011). Sales segmentation includes developing different marketing plans that would impress consumers with different interests and budgets among other features. Here are some advantages and disadvantages of segmentation.

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