Discussion board.

Discussion board.

Kotler and Keller state, “Every business must design a strategy for achieving its goal, consisting of a marketing strategy and a compatible technology strategy, and sourcing strategy.” How important is it for your team to consider developing a strategy prior to interacting with the simulation activity? Discuss potential strategies in relation to your vision for this simulation experience.

Solution Preview

According to Kotler and Keller, the best way to ensure that a business achieves its goals and objectives is to come up with strategic activities that control its activities. Any profit-making operation is only possible if the team works together towards making the best moves for the whole organization (Kotler & Keller, 2011). Marketing management, therefore, changes a lot of aspects connected to the conducting of any business.

Most of the time, my team has to get ahead of the techniques used in the field by other competitors.

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