discussion forum

is a Korea-based cosmetic retailer, which recently started to expand its global presence both online and offline:

http://global.amorepacificmall.com/en/main.do

The global version of the website was launched very recently in late 2017, and it may still have room for improvement. Explore the website and provide your critical assessment on the following design factors:

1) Website design – Are they aesthetically pleasing?

2) Contents – Are they adequate? Are they attracting consumers?

3) Ease of shopping – Easy process of browsing and purchasing?

4) Wordings – Awkward words or phrases?

Solution Preview

Website design – Are they aesthetically pleasing?

The Korea-based cosmetic designer has structured an appealing cover page with a layered strategy. An overview display on the top page showing the key products that the cosmetic consider to be important.

(387 words)