Discussion: International Advertising, Trade Shows and Integrated communications

Differentiate between trade mission and trade shows and discuss the impact of the internet in international marketing.

apa format.

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Discussion
International Advertising, Trade Shows and Integrated Communications
Several differences can be observed between trade missions and trade shows. Trade missions are typically trips by a company to a foreign target market to assess the prospects of the market and whether it would be suitable if the company opened branches in the new market

(329 words)