Discussion Questions

Consider the differences between targeted marketing and mass marketing and what led to the rise of each.

Do you think one is more effective than the other? Why, or why not?

Are you currently the target market for any goods or services?

What compels you to choose one brand over another?

This is not an essay question.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

20180518135601study_guide_marketing

Solution Preview

Does Target Marketing and Mass Marketing More Effective than the Other?
Target marketing attempts to reach a specific group of a defined audience by differentiating some aspects such as price and promotion. On the other hand, mass marketing tries to reach as many people as possible by selling similar products. Notably, both marketing strategies are essential, that is neither mass nor target marketing is wrong.

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