Distribution Channel Article Review

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,000-word article review covering the following:

Define what a distribution channel is and discuss why it is important to the marketing process.
Discuss the differences between direct and indirect distribution channels.
Introduce the article and its author(s) and give a brief summary of its core message(s).
Analyze the relationship distribution channels have to maintaining a satisfied target market.
Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Do this using the sports apparel company as an example. Explain what distributing through brick and mortar might look like and then describe an online distribution plan to illustrate your points.
Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.
Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

I have attached an article from the University Library to be used as a reference for the paper also.

20171014052237successful_mult_channel_strategy

Solution Preview

A distribution channel is the set of symbiotic marketing organizations that take part in the marketing activities involved in the movement of the flow of either goods or services beginning at the primary producers and ending at the final consumer. A channel of distribution is a trail outlined in the direct or indirect transmission of ownership of a product or service as it travels to consumers right from the producers.

(1,180 words)