Identify the product(s) and distribution systems.
Continue the case study of your selected company (Caribou Coffee). Write a 750–1,000-word paper and address the following items, including Porter’s five Cs analysis (i.e., customers, competitors, company, collaborators, and climate):
Describe the customers (current and potential).
Identify the product(s) and distribution systems.
Prepare an internal (controllable factors) and external (noncontrollable factors) environmental scan.
Analyze the competitive advantages.
Prepare a list of 3–5 opportunities for improvement using the SWOT process.
Use 5–8 additional sources. Use APA style (double-spaced, use of headings, correct citations, and sourcing).
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APA
1250 words