Essay/ Discussion questions

Part 1: Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.

Part 2: Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.

Requirements:

Please answer both parts separately

Mininum 2 references for each part, APA format, each part should have min 350 words so in all 700 words.

Solution Preview

Discussion
Part 1
In product life cycle management, there are several unique marketing attributes that a product or service must possess depending on the stage in the life cycle. In the development stage, the product must be new in the market meaning that it is not known by potential buyers (Nordisk Ministerråd. 2016).

(789 words)