Executive Summary

The executive summary is a company marketing document intended to excite potential investors, customers, advisers, and employees. Its purpose is to get the call back and start the serious discussions—the process that will result in action.

Your executive summary should include:

The Mission Statement
Company information
Growth highlights – Graphs and charts can be helpful in this section.
Your Products/Services
Financial information – If you are seeking financing, include any information about your current bank and investors.
Summarize future plans –
The elevator speech—for this assignment it will take the place of an abstract. It should be crisp, clear, and convey what the company is all about in less than 250 words.

This paper should have a title page, abstract (the elevator speech), body, and reference page. Points will be deducted if any of these four sections are missing. Make sure papers are written in correct APA style.

The executive summary should be between 400-600 words (not including the elevator speech/abstract), double space, and use font size 12. Structure the paper along the lines advised above.

Grading Criteria Assignments	Maximum Points
Meets or exceeds established assignment criteria	40
Demonstrates an understanding of lesson concepts	20
Clearly presents well-reasoned ideas and concepts	30
Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting	10
Total	100

Solution Preview

Elevator Pitch

Everyone would wish to receive services from a company or service provider with extensive knowledge of his or her interests. This explains why some companies have been so successful in their home countries, but failed to experience as much success when they ventured into the international markets. It further explains the necessity of market research prior to making an investment. Therefore, a company that makes an investment in a community where it fully understands the needs of the local population would have significantly high chances of experiencing exponential growth in the short run, and accessing a significant market share in the long run. This explains the business approach by the startup company Southern Retailers. The company seeks to not only provide retail services to the local population using the online retail business model, but will also help address some of the existing social issues by hiring young people in the local community as part of its workforce.

(878 words)