fedex industry research

What role do emerging markets play in Fedex’s sales and production today? What role do you expect emerging markets playing in Fedex’s sales and production in 2023?
As external consultants, what are the three most important strategic recommendations you would make to top management of Fedex?

Solution Preview

Emerging markets have been regarded as attractive by most companies. The same can be seen when it comes to FedEx, a company which has viewed the emerging markets as new opportunities which will be beneficial to the company. In 2014, a virtual roundtable was held by the company which focused on the emerging markets that led to the development of various business opportunities as seen in the global marketplace. The company managed to focus on some countries which were benefiting from the emerging markets further leading to a boost in the countries’ economy.

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