Final Marketing Plan
Throughout this course you have been developing the various parts of a marketing plan for a sport product or sport service which you selected at the beginning of the class. This week you will bring all the parts together into a completed marketing plan. The marketing plan must meet the following requirements:
7 – 10 double spaced pages
Written in APA writing style including a title page and reference page
Must have 7 or more scholarly references
All it is, is meshing all three outlines together to make a final one.
Must be submitted as a MS Word document attachment
Final Marketing Plan
Executive Summary
The marketing plan relates to a new product that is to be launched in the market. The product is a football boot that will target many football players. Soccer is a very popular sport across the world and thereby producing a football boot would have a ready market. The product can also be consumed by people from all walks of life making it a highly feasible product in the market. The boots will be designed to provide comfort to the players while at the same time enabling to accelerate and decelerate with ease. The aim of this marketing plan is to assess some of the fundamental aspects of the marketing plan that will be used to market the product. Some of the assessments that need to be conducted include the objective of the marketing campaign, the SWOT analysis, the marketing mix, the target market, and measurable results within the market.
(2,533 words)