Final Paper
Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.
They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.
This assignment is to be a minimum of 10 pages typed(not including title page or reference page), font 12, double-spaced. APA. USE HEADINGS AND SUBHEADINGS. Use scholarly articles and credible sources please.
This is part 4 of 4 to a paper.
I have attached detailed instructions. Once I get a tutor, I will provide the previous parts of this paper to aid in this assignment.
Solution Preview
4.1.0 International Market Entry Strategy
4.1.1Mode of International Market Entry
Aerojet Rocketdyne Holdings, an American technology-based manufacturing firm which focuses on manufacturing and selling of aerospace and defense products and systems is interested in expanding its company branches by opening a new manufacturing industry in the Mexican aerospace industry. The company chose Mexico as its top-notch target country since Mexico has had trade agreements with over 45 countries making it one of the most open economies globally (Pedersen, 2016).
Moreover, Mexican currency the – Peso – is linked with the dollar, minimizing the financial risk Aerojet Rocketdyne Holdings will be faced with if it decides to invest in Mexico (Kumar & Subramanian, 2017).
(3,221 words)