Find an example of a product

1. Find an example of a product where you felt there were too many product choices from (produced by) one company. Explain the implications for the company and its supply chain when a company has many product choices.

2. Steinway Pianos made a strategic decision to trim their dealer network, as noted in the Managerial Insights Box. What were the supply chain implications for Steinway Pianos and its partners in the supply chain? Provide thoughts outside of what is written in the textbook.

3. Similar to the Oasis example (p. 90), find an example of a global retailer using technology to market, distribute, and sell their products. Discuss how they are using the technology and how they are successful (or not successful) utilizing the technology.

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Q1:
The abundance of today’s consumer options can stall people’s decision-making and even wear their well-being. For instance, Amazon is an online site company that serves the needs of humans by giving them access to household products and other everyday use supplies.

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