Health trends

Health care is changing rapidly, and health care marketers must be prepared to face the challenges the future will bring. Discuss the following:

• Examine and discuss 2 emerging trends in health care.

• Analyze what the health care marketer can do to address the challenges that are associated with those trends.

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Emerging Trends in Healthcare.

The globalization of the sector primarily motivates the emerging trends in healthcare. Not only have these trends improved the industry but have also been the main reason behind some challenges. Consumerism in healthcare is characterized by the increasing need for Americans to get a better medical insurance cover. Alternatively, the involvement of information technology in healthcare remains responsible for better information management.

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