how companies choose target-marketing strategy and identify attrac
Taking into consideration a company of your choice and its products/services,
- Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples.
- How do firms manage all of their products and services? What are the steps in the best development process for new products/services?
Assignment Regulations:
- Justify your answers with the help of course materials, Text Book, Online resources
- Answer should be in not less than 1000 words. All students are encouraged to use their own words.
- Referencing is necessary and student must apply APA Referencing Style.
- A mark of zero will be given for any submission that includes copying from other resource without referencing it.
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Solution Preview
Marketing Process
Target Marketing
Different companies are only able to meet their sales targets within a particular organizational context whenever they reach out to the ideal group of consumers and convince them why they ought to purchase the new company product and not what they have previously been using. Additionally, the information gathered from the said market analysis could always be important in helping the organization develop ideal intervention measures to guarantee effective production. After all, what one group may view as an appropriate standard of a certain good may not be of the right standard for another group. Consequently, the different effort by any organization to understand its market, depending on the products it wishes to sell constitutes target marketing.
(1,175 words)