How has AI transformed the marketing/advertisin
a) What further changes are predicted to happen within the next 5-10 years?
b) What effects will these changes have on the workplace and on society in general?
c) How do you think the university you are studying in can help you develop the knowledge base, skills, and attributes you need to flourish as a worker and a citizen in this new environment?
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Introduction
Artificial Intelligence (AI) has been making headlines within the last five years on domains such as finance, healthcare, and facial recognition. In marketing, however, AI does not seem to get much coverage despite its application in business intelligence and marketing analytics (Conick, 2017). The technology is now integrated into digital products and used more frequently than ever given that it is perceived to be the future of computing. In particular, AI is transforming almost every aspect of marketing including the use of chatbots to meet consumer needs, formulation of strategic emails to reignite waning consumer interest and creation of specialized ads targeting a defined audience (Miller, 2018). Given this, markets have to incorporate the use of AI, especially if they want to keep up with the vibrant and competitive digital landscape.
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