Imagine that you are a senior VP
Imagine that you are a senior VP of a firm that is headquartered in a developed country. Pick an emerging economy that your firm should consider entering. The Board of Directors has requested an analysis of some of the opportunities and threats within the organization.
Write a 2-3 page report, typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides
- Identify the developed country and emerging economy that you have chosen.
- Analyze the external environment within the country to identify areas of opportunity and threat that should be considered before market entry. Note: Your analysis should only consider elements from the perspective of your industry.
- Social & Cultural
- Technological
- Economic
- Environmental
- Political/Legal/Regulatory
- Use at least 3 quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
- Citations and references must follow APA or school-specific format.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the recommended assignment length.
Solution Preview
External Business Environment Analysis
Making an investment decision is always one of the most critical steps in any business development process. The investor always has to make a decision based on a market analysis and the resources available for investment in a particular sector. In particular, the investment decisions for businesses seeking to diversify need to not only consider the internal strengths of the current investment to determine the availability of resources to facilitate the expansion, but also the ability of the external environment to successfully support the business activities.
(915 words)