imax question

please answer the following questions in a brief paragraph ：

Briefly describe the industry/market that IMAX operates in. What is unique about the way IMAX earns revenue (and its related profit) relative to other companies in their industry? Based upon what you know about the company, would you invest in this business? Why or why not?

it could be at most 1 page long! no more than 1 page. 2/3 page is perfect.

Solution Preview

Imax is globally recognised for its advanced systems of the film formats, high-resolution cameras and the film projectors which give a lifetime experience. (Pachner, 2009). Imax can be said to be operating in a people-oriented business; specifically, the operation takes place within the entertainment industry.

Imax dramatically relies on the type and the level of technology used in both the production and viewing of the films (Haberber, Rieple, 2008).

(360 words)