Implicit-association test (IAT) and self-report measures.

Implicit-association test (IAT) and self-report measures.

Do you believe that the implicit-association test (IAT) is measuring a different aspect of attitudes when compared to self-report measures on the same topics or are these simply two sides to the same coin? Why or why not?

20180915215854attitudes__________

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Implicit-association test (IAT) and self-report measures
IAT and self -report are different. As we are going to see in this paper. Customarily, an attitude has been estimated by having purchasers react to a state of mind question on self-report rating scales. In these scales, shoppers rate a specific question on measurements, for example, “great/terrible”, “like/disdain”, or “lovely/obnoxious”.

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