Integrated Marketing – Controlled and Uncontrolled Media
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Integrated Marketing – Controlled and Uncontrolled Media
As a public relations manager, one is charged with the responsibility of ensuring that the company maintains a positive and favorable public image. This is mainly done through communicating the plans of the employer, points of view, and accomplishments that have been made by the company. In this scenario, the public relations manager is tasked to use various forms of media to create a positive image for the Lexus UX.
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