Intensive Distribution Strategy
Note:
I need 300 word response of the following discussion. Must address the question properly and include 1-2 references cited in APA. Your answer must be 100% original.
Discussion:
According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. Create a 300 word response answering the following:
- Which products are best suited for an intensive distribution strategy and why?
- Provide an example of a product you buy that is always available.
- How does this influence your brand loyalty toward the product?
- Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?
Solution Preview
Intensive distribution strategy is identified as a marketing strategy whereby distributors tend to place an abundance of products within various retail stores in a different location. Under this type of marketing strategy, companies sell their products through a vast number…
(356 Words)